Young urban people’s impulsive online shopping behavior and its financial literacy

This study aims to analyze the factors that attract young people as digital product consumers to shop online, and how far online shopping triggers impulsive shopping patterns and becomes a youth lifestyle. This study also examines the extent of financial literacy of young people as consumers of digital economic products. This study used quantitative methods with 500 youth digital platform users. This study found that online shopping has become a part of the lifestyle of young urban people. For some young urban people, spontaneous shopping is often impulsive without considering its impact on their financial condition. Some young urban people buy certain products online, even though they exceed their financial budgets. The skill of managing money can reduce the potential online shopping fraud yet this research shows that respondents admitted that they had been victims of it. Young people with adequate financial literacy are generally able to refrain from excessive spending which can impact to responsible consumer behavior. On the other hand, young people who are unable to differentiate their needs from their wants tend to have consumerist lifestyles. This study can be useful for policymaker, educator, or financial institute to improve financial literacy and responsible young customer behavior especially in Indonesia.