Tourism Sustainability in Indonesia: Reflection and Reformulation

Fandy Tjiptono, Lin Yang, Andhy Setyawan, Ida Bagus Gede Adi Permana, I. Putu Esa Widaharthana

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


Tourism has long been considered an important sector in Indonesia. Not only it has a significant contribution to the economy, the sector also has substantial impacts on the social, cultural, and environmental aspects of the nation. Just like in other emerging countries, sustainability is not an easy concept to implement, especially in the tourism industry. The trade-offs between short-term benefits (e.g., employment, revenue, contribution to GDP, economic growth, etc.) and long-term interests (e.g., environmental sustainability, protection of cultural heritage, etc.) are one of the most challenging issues faced by all relevant tourism stakeholders. This chapter aims to examine the emergence, development, and challenges of sustainable tourism thought and practices in Indonesia. It provides a brief reflection of what had been achieved up to a pre-COVID 19 period, followed by a description of how the pandemic has adversely disrupted the industry. The chapter also proposes several important potential directions and challenges for the future of tourism sustainability in the ‘new normal’ Indonesia.

Original languageEnglish
Title of host publicationPerspectives on Asian Tourism
Number of pages21
Publication statusPublished - 2022

Publication series

NamePerspectives on Asian Tourism
VolumePart F188
ISSN (Print)2509-4203
ISSN (Electronic)2509-4211


  • Indonesia
  • New normal
  • Recovery strategy
  • Reflection
  • Reformulation
  • Sustainable tourism


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