The Perfect Storm: Navigating and Surviving the COVID-19 Crisis

Fandy Tjiptono; Ida Bagus Gede Adi Permana; Andhy Setyawan; I. Putu Esa Widaharthana

doi:10.1007/978-981-19-2749-2_8

The Perfect Storm: Navigating and Surviving the COVID-19 Crisis

Fandy Tjiptono, Ida Bagus Gede Adi Permana, Andhy Setyawan, I. Putu Esa Widaharthana

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

3 Citations (Scopus)

Abstract

The COVID-19 pandemic has had detrimental effects on all industries, including tourism. The current study aims to identify and examine the business survival strategies that companies in the tourism and hospitality industry in Bali, the main tourism destination in Indonesia have pursued during the pandemic. A qualitative research approachwas implemented by interviewing relevant stakeholders across six sub-sectors in Bali (travel agencies, hotels, restaurants, destination management organizations, gift shops, and event organizers). Based on a systematic analysis of themes, a typology of four main strategies is proposed: efficiency, adaptation, shifting the target markets, and innovation. These strategies provide important insights for other companies in this industry and other fields, within and beyond Southeast Asia.

Original language	English
Title of host publication	COVID-19 and the Evolving Business Environment in Asia
Subtitle of host publication	The Hidden Impact on the Economy, Business and Society
Publisher	Springer Singapore
Pages	145-172
Number of pages	28
ISBN (Electronic)	9789811927492
ISBN (Print)	9789811927485
DOIs	https://doi.org/10.1007/978-981-19-2749-2_8
Publication status	Published - 1 Jan 2022

Keywords

Bali
Business survival
COVID-19
Indonesia
Recovery strategy
Tourism and hospitality

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.1007/978-981-19-2749-2_8

Cite this

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The Perfect Storm: Navigating and Surviving the COVID-19 Crisis. / Tjiptono, Fandy; Adi Permana, Ida Bagus Gede; Setyawan, Andhy et al.
COVID-19 and the Evolving Business Environment in Asia: The Hidden Impact on the Economy, Business and Society. Springer Singapore, 2022. p. 145-172.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

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AU - Setyawan, Andhy

AU - Widaharthana, I. Putu Esa

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The Perfect Storm: Navigating and Surviving the COVID-19 Crisis

Abstract

Keywords

UN SDGs

Access to Document

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Cite this