The legal reform of trademark protection and dispute mitigation: Lessons from licensing well-established brands in Indonesia

Trademarks are part of Intellectual Property Rights and can be well-known due to their widespread advertising and registration in various countries. These well-known brands have high economic value and reputation, but they also face infringement, which harms both the owner and the state. To address this, license agreements can be formed between the brand owner and a licensee, based on contract law. These agreements require parties to comply with terms, payment of royalties, and termination. To overcome these issues, the principle of strengthening freedom of contract and good faith can be implemented. This approach uses legislation, context, and cases to draw specific conclusions.