TY - JOUR
T1 - The Effects of E-WOM, Information Overload, Attitude Towards Online Purchase, and Consumer Psychological Condition on the Intention Towards Online Purchase of Laptop Product
AU - Premananto, Gancar Candra
AU - Basuki, Thohir
AU - Hartini, Sri
AU - Kurniawati, Masmira
AU - Rashid, Arlinah Binti Abdul
N1 - Publisher Copyright:
© 2018 Malaysian Consumer and Family Economics Association (MACFEA).
PY - 2023
Y1 - 2023
N2 - This study aims to determine the influence of E-WOM, information overload, attitudes towards online purchases, and the psychological condition of consumers on online purchase intention of laptop product. Data were collected by distributing online questionnaires involving 177 internet user respondents who had never purchased a laptop online. The location of this research is in Indonesia. The hypothesis was analyzed using the Structural Equation Modeling (SEM) method based on Partial Least Squares (PLS). In taking samples, this research used a purposive sampling technique and in measuring variables, this research used a Likert scale model. The results of data analysis show that E-WOM has no effect on Online Purchase Intentions and Attitudes towards Online Purchases. On the other hand, excess information and attitudes towards online purchases have a positive effect on online purchase intentions for laptop products. Apart from that, the results also show that E-WOM influences information overload. The implication of these findings is that factors such as more complete information and positive attitudes towards online purchases have an important role in influencing consumers' decisions in planning to purchase laptop products online, which can help companies and marketers in developing more effective marketing strategies.
AB - This study aims to determine the influence of E-WOM, information overload, attitudes towards online purchases, and the psychological condition of consumers on online purchase intention of laptop product. Data were collected by distributing online questionnaires involving 177 internet user respondents who had never purchased a laptop online. The location of this research is in Indonesia. The hypothesis was analyzed using the Structural Equation Modeling (SEM) method based on Partial Least Squares (PLS). In taking samples, this research used a purposive sampling technique and in measuring variables, this research used a Likert scale model. The results of data analysis show that E-WOM has no effect on Online Purchase Intentions and Attitudes towards Online Purchases. On the other hand, excess information and attitudes towards online purchases have a positive effect on online purchase intentions for laptop products. Apart from that, the results also show that E-WOM influences information overload. The implication of these findings is that factors such as more complete information and positive attitudes towards online purchases have an important role in influencing consumers' decisions in planning to purchase laptop products online, which can help companies and marketers in developing more effective marketing strategies.
KW - E-WOM
KW - attitude towards online purchase
KW - consumer psychological condition
KW - information overload
KW - online purchase intention
UR - http://www.scopus.com/inward/record.url?scp=85178443246&partnerID=8YFLogxK
U2 - 10.60016/majcafe.v31.30
DO - 10.60016/majcafe.v31.30
M3 - Article
AN - SCOPUS:85178443246
SN - 1511-2802
VL - 31
SP - 815
EP - 833
JO - Malaysian Journal of Consumer and Family Economics
JF - Malaysian Journal of Consumer and Family Economics
ER -