The effect of transformational leadership on employee creative self efficacy with creative role identity as a mediation variables

Good use of resources will be an important key for the company in achieving the goals that have been set. Creating and maintaining quality human resources is one good step and becomes the main source of competitive advantage for the company. Employees are known to play an important role in the effectiveness, innovation and survival of the organization, especially for organizations that always need innovation to be able to compete in this industrial world. However, the phenomenon that often occurs at this time is related to the fact that there are still many employees who lack confidence in their abilities, one of which is in completing work through creative means. This study aims to determine the effect of transformational leadership on employee creative self-efficacy with creative role identity as mediation. The variables used in this study include transformational leadership, creative self-efficacy, and creative role identity. Respondents of this study were employees of the editorial and creative division of PT. Jawa Pos Media Televisi (JTV) as many as 50 people. This study uses a quantitative approach using a questionnaire, and the data testing technique used in this study is to use the Partial Least Square (PLS) analysis technique which is part of the Structural Equation Modeling (SEM) and Sobel Test to test the effect of mediation.