TY - JOUR
T1 - The Effect Of Tam In An Online Shopping Context
AU - Aisyah, Ratri Amelia
AU - Prihantono, Gigih
AU - Madyan, Muhammad
N1 - Publisher Copyright:
© 2021 RIGEO. All Rights Reserved.
PY - 2021
Y1 - 2021
N2 - Technology facilitates and enables consumers to carry out various kinds of activities that have never been conducted. Technology transforms human activities from offline to online transactions. The online store platform provides a variety of features which makes it easier for consumers to purchase a product. Therefore, it triggers consumers to perceive that the technology is useful and easy to use. These perceptions have an impact on the attitude towards online shopping and it influences consumers' intentions to purchase online. This study uses quantitative methods and distributes questionnaires. The questionnaires are obtained from 99 respondents. The respondents are students in Airlangga University, Indonesia. The Structural Equation Modelling - Partial Least Square (SEM-PLS) method is applied. The results show that a perceived ease of use has no effect on the attitude towards online shopping; perceived ease of use has a positive effect on perceived usefulness; perceived usefulness has a positive effect on the attitude towards online shopping; and attitude towards online shopping has a positive effect on the intention to shop online.
AB - Technology facilitates and enables consumers to carry out various kinds of activities that have never been conducted. Technology transforms human activities from offline to online transactions. The online store platform provides a variety of features which makes it easier for consumers to purchase a product. Therefore, it triggers consumers to perceive that the technology is useful and easy to use. These perceptions have an impact on the attitude towards online shopping and it influences consumers' intentions to purchase online. This study uses quantitative methods and distributes questionnaires. The questionnaires are obtained from 99 respondents. The respondents are students in Airlangga University, Indonesia. The Structural Equation Modelling - Partial Least Square (SEM-PLS) method is applied. The results show that a perceived ease of use has no effect on the attitude towards online shopping; perceived ease of use has a positive effect on perceived usefulness; perceived usefulness has a positive effect on the attitude towards online shopping; and attitude towards online shopping has a positive effect on the intention to shop online.
KW - attitude towards online shopping
KW - intention to shop Online
KW - Perceived ease of use
KW - perceived usefulness
UR - http://www.scopus.com/inward/record.url?scp=85113405866&partnerID=8YFLogxK
U2 - 10.33403/rigeo.800656
DO - 10.33403/rigeo.800656
M3 - Article
AN - SCOPUS:85113405866
SN - 2146-0353
VL - 11
SP - 398
EP - 406
JO - Review of International Geographical Education Online
JF - Review of International Geographical Education Online
IS - 4
ER -