TY - JOUR
T1 - The effect of consumption value on consumer changes behavior in usage of food delivery applications in the era of society 5.0
AU - Sangadji, Suwandi S.
AU - Handriana, Tanti
N1 - Publisher Copyright:
© 2023 by the authors; licensee Growing Science, Canada.
PY - 2023/3/1
Y1 - 2023/3/1
N2 - The outbreak of the Covid-19 pandemic and the introduction of Society 5.0 by the Japanese gov-ernment in 2019 have resulted in significant changes to consumer behavior. The aim of this research is to examine the impacts of consumption value on customers' behavioral shifts. Further-more, quantitative methods were used with a sample of 344 respondents, and data analysis using the structural equation model with the Lisrel 8.72 application. The stages in the structural equation analysis of this model are: development of theoretical models, development of path diagrams, conversion of path diagrams to structural equations, selecting input matrices and types of esti-mates, identifying models, assessing goodness of fit criteria, and interpreting results. The results obtained showed that consumers' attitudes and habits toward utilizing meal delivery applications can be influenced by factors such as their social, conditional, emotional, epistemic, and functional values. In the use of food delivery applications, consumers are not only interested in tangible benefits, but also in less tangible benefits, such as information provided by businesses.
AB - The outbreak of the Covid-19 pandemic and the introduction of Society 5.0 by the Japanese gov-ernment in 2019 have resulted in significant changes to consumer behavior. The aim of this research is to examine the impacts of consumption value on customers' behavioral shifts. Further-more, quantitative methods were used with a sample of 344 respondents, and data analysis using the structural equation model with the Lisrel 8.72 application. The stages in the structural equation analysis of this model are: development of theoretical models, development of path diagrams, conversion of path diagrams to structural equations, selecting input matrices and types of esti-mates, identifying models, assessing goodness of fit criteria, and interpreting results. The results obtained showed that consumers' attitudes and habits toward utilizing meal delivery applications can be influenced by factors such as their social, conditional, emotional, epistemic, and functional values. In the use of food delivery applications, consumers are not only interested in tangible benefits, but also in less tangible benefits, such as information provided by businesses.
KW - Conditional value
KW - Emotional value
KW - Epistemic value
KW - FDA
KW - Functional value
KW - Social value
UR - http://www.scopus.com/inward/record.url?scp=85152009295&partnerID=8YFLogxK
U2 - 10.5267/j.ijdns.2023.2.005
DO - 10.5267/j.ijdns.2023.2.005
M3 - Article
AN - SCOPUS:85152009295
SN - 2561-8148
VL - 7
SP - 729
EP - 736
JO - International Journal of Data and Network Science
JF - International Journal of Data and Network Science
IS - 2
ER -