The Association ofSocial Media to Business Development Innovations in Helping the Economy during Covid-19

Diah Puspita Ningrum, Syehvira Shal Shabilla, Ayuning Dwis Cahyasari, Siti Maghfirotul Ulyah

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

The International Monetary Fund (IMF) stated that the Covid-19 pandemic could trigger an economic growth crisis that would affect a country's food security. This can interfere with one of the Sustainable Development Goals (SDGs), namely to maintain stable economic growth, one of which is for developing countries such as Indonesia. For this reason, in this study, an analysis was carried out to find out the relationship of social media to business development, innovation in helping the economy during the Covid-19 pandemic, which was tested with the Chi-square hypothesis test and t-test. Chi-square hypothesis test is a type of non-parametric comparative test conducted on two variables, where the data scale of the two variables is nominal or ratio. The Chi-square statistic hypothesis test in this study was conducted to determine whether there is a relationship between innovation in establishing a business and social media. The t-test was conducted to analysis difference in the average income both before and after the pandemic as well as before and after innovating. Thus, this study is expected to be used as a reference by the government to revive the economic sector during the digital-based Covid-19 pandemic that can support the country's economic recovery. The results of this study indicate that there is a relationship between business development innovation and the intensity of social media use. Based on the paired t-test, the results show that there are differences in the average income both before and after the pandemic as well as before and after innovating.

Original languageEnglish
Title of host publication8th International Conference and Workshop on Basic and Applied Science, ICOWOBAS 2021
EditorsAnjar Tri Wibowo, M. Fariz Fadillah Mardianto, Riries Rulaningtyas, Satya Candra Wibawa Sakti, Muhammad Fauzul Imron, Rico Ramadhan
PublisherAmerican Institute of Physics Inc.
ISBN (Electronic)9780735442610
DOIs
Publication statusPublished - 25 Jan 2022
Event8th International Conference and Workshop on Basic and Applied Science, ICOWOBAS 2021 - Surabaya, Indonesia
Duration: 25 Aug 202126 Aug 2021

Publication series

NameAIP Conference Proceedings
Volume2554
ISSN (Print)0094-243X
ISSN (Electronic)1551-7616

Conference

Conference8th International Conference and Workshop on Basic and Applied Science, ICOWOBAS 2021
Country/TerritoryIndonesia
CitySurabaya
Period25/08/2126/08/21

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