Negative emotions in excessive product packaging: The effect of environmental concerns

Research output: Contribution to journalArticlepeer-review

1 Citation (Scopus)

Abstract

This study was performed to determine the influence of consumers' environmental concern on negative emotions, after consumers bought products with excessive packaging. The researchers surveyed 230 Taipei residents. Data were analysed using the partial least square technique. Analysis shows that environmental concern influences negative emotions namely guilt, regret, and shame in the context of purchasing products with excessive packaging. This study contributes by giving more understanding about what makes consumers feel negatively emotions, after purchasing products with excessive packaging that harm the environment.

Original languageEnglish
Pages (from-to)543-553
Number of pages11
JournalInternational Journal of Innovation, Creativity and Change
Volume10
Issue number12
Publication statusPublished - 2020

Keywords

  • Environmental concern
  • Excessive packaging
  • Guilt
  • Negative emotions
  • Regret
  • Shame

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