Abstract
This study was performed to determine the influence of consumers' environmental concern on negative emotions, after consumers bought products with excessive packaging. The researchers surveyed 230 Taipei residents. Data were analysed using the partial least square technique. Analysis shows that environmental concern influences negative emotions namely guilt, regret, and shame in the context of purchasing products with excessive packaging. This study contributes by giving more understanding about what makes consumers feel negatively emotions, after purchasing products with excessive packaging that harm the environment.
Original language | English |
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Pages (from-to) | 543-553 |
Number of pages | 11 |
Journal | International Journal of Innovation, Creativity and Change |
Volume | 10 |
Issue number | 12 |
Publication status | Published - 2020 |
Keywords
- Environmental concern
- Excessive packaging
- Guilt
- Negative emotions
- Regret
- Shame