TY - GEN
T1 - Model of Consumer Switching Behavior Analysis Using PLS-SEM during Covid-19
AU - Aldhama, Shofa Aulia
AU - Kurniawan, Adji Candra
AU - Rachmawati, Nur Layli
AU - Novawanda, Olyvia
N1 - Publisher Copyright:
© 2023 American Institute of Physics Inc.. All rights reserved.
PY - 2023/5/19
Y1 - 2023/5/19
N2 - The ongoing covid-19 pandemic forces every individual to shift in almost every aspect of life, including the shopping behavior. Changes in consumer shopping behavior will greatly affect all members in the supply chain of goods consumed by consumers. Based on the concept of supply chain management, consumers are the main part of the supply chain as a source of revenue. This study aims to determine the key factors that influence changes in consumer shopping behavior from offline to online during the covid-19 pandemic. The Partial Least Square Structural Equation Model (PLS-SEM) shows that information on pandemic conditions such as changes in social distancing and lockdown policies, as well as the convenience of technology and the social environment affect the desire to switch channels from offline to online. The results support actions that retailers can take to better prepare their online channels if conditions such as lockdowns and social distancing policies are tightened as these encourage consumers to prefer buying products online.
AB - The ongoing covid-19 pandemic forces every individual to shift in almost every aspect of life, including the shopping behavior. Changes in consumer shopping behavior will greatly affect all members in the supply chain of goods consumed by consumers. Based on the concept of supply chain management, consumers are the main part of the supply chain as a source of revenue. This study aims to determine the key factors that influence changes in consumer shopping behavior from offline to online during the covid-19 pandemic. The Partial Least Square Structural Equation Model (PLS-SEM) shows that information on pandemic conditions such as changes in social distancing and lockdown policies, as well as the convenience of technology and the social environment affect the desire to switch channels from offline to online. The results support actions that retailers can take to better prepare their online channels if conditions such as lockdowns and social distancing policies are tightened as these encourage consumers to prefer buying products online.
KW - Channel switching
KW - Consumer behavior
KW - PLS-SEM
KW - Responsible consumption and production
KW - Switching intention
UR - http://www.scopus.com/inward/record.url?scp=85161465466&partnerID=8YFLogxK
U2 - 10.1063/5.0118772
DO - 10.1063/5.0118772
M3 - Conference contribution
AN - SCOPUS:85161465466
T3 - AIP Conference Proceedings
BT - Proceedings of the International Conference on Advanced Technology and Multidiscipline, ICATAM 2021
A2 - Widiyanti, Prihartini
A2 - Jiwanti, Prastika Krisma
A2 - Prihandana, Gunawan Setia
A2 - Ningrum, Ratih Ardiati
A2 - Prastio, Rizki Putra
A2 - Setiadi, Herlambang
A2 - Rizki, Intan Nurul
PB - American Institute of Physics Inc.
T2 - 1st International Conference on Advanced Technology and Multidiscipline: Advanced Technology and Multidisciplinary Prospective Towards Bright Future, ICATAM 2021
Y2 - 13 October 2021 through 14 October 2021
ER -
