Women entrepreneurship is an essential source of economic growth and sustainable development. This study aims to identify the relationship between the five variables of pentagon assets in Sustainable Livelihoods to investigate the survival strategy of women entrepreneurs during COVID-19 in Indonesia. Furthermore, this study aims to build an integrative Women Entrepreneur's Sustainable Livelihoods model based on volatility, uncertainty, complexity, and ambiguity (VUCA). This study uses Mixed-Methods Investigation by combining the Partial Least Square (PLS) and Group Discussion Forum (FGD). PLS examines the relationship element of women entrepreneurs to build a business strategy and The FGD to support the Livelihoods strategies Model. The purposive sampling technique took the sample of 155 women entrepreneurs (PLS) dan 14 participants (FGD) that matched the sample criteria. The findings demonstrated that women entrepreneurs' livelihood strategies positively linked to their ability to build survival strategies. Second, an integrative model of sustainable livelihood for women entrepreneurs based on the VUCA as an attempt by entrepreneurs to maintain their business during the COVID-19 pandemic. Women entrepreneur sustainability business-based integrative sustainable livelihood model is a solution for women entrepreneurs to survive and develop their businesses. Ability to access five elements of sustainable livelihood Pentagon Assets in Sustainable livelihoods 1) Human Capital; 2) Social Capital; 3) Financial Capital; 4) Physical Capital 5) Intellectual Capital has a positive relationship to the ability to create a business strategy based on VUCA. This integrative Model, compiled based on livelihood strategies and VUCA, can be applied as a survival strategy in women entrepreneurs' businesses dealing with various uncertainties.

Original languageEnglish
Article numbere10520
Issue number9
Publication statusPublished - Sept 2022


  • Business strategy
  • COVID-19
  • Female entrepreneurship
  • Sustainable development
  • Sustainable livelihood
  • VUCA
  • Women entrepreneur


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