Abstract
Purpose: Facebook is a social networking media that has a big share in sharing information. Therefore, the college library that aims to meet the needs of the civitas academic information utilize this social media. This study aims to determine the level of user satisfaction of Facebook library Universitas Airlangga. Design/methodology/approach: The method used is descriptive quantitative approach. The research location is at Universitas Airlangga Library Surabaya, Indonesia. The sampling technique is purposive, using the criteria of the academic community of Universitas Airlangga who become an active member or visit the Facebook of social network Facebook owned library at least three times in the past one month. The number of samples in this study were 220 respondents. Findings: The results of this study indicate that the level of user satisfaction on the Facebook library shows the highest is as surveillance and the level of subsequent satisfaction in a row is as social relationship, individual identity and diversion entertainment. The biggest motive utilizing the Facebook library is to search for information about the library. Practical implications: In the era of booming social media Facebook for teenagers who are the largest users of college libraries, utilizing Facebook social networking media in the library is considered effective. Originality/value: This area is has been rarely researched by researchers in Indonesia.
Original language | English |
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Pages (from-to) | 7-8 |
Number of pages | 2 |
Journal | Library Hi Tech News |
Volume | 36 |
Issue number | 3 |
DOIs | |
Publication status | Published - 2 May 2019 |
Keywords
- Academic library
- Social media
- Universitas Airlangga
- User satisfaction
- Uses and gratification