TY - JOUR
T1 - Interpersonal relationship of salesperson to customer trust on islamic insurance in Surabaya
AU - Anwar, M. Adi Surya
AU - Mi'raj, Denizar Abdurrahman
N1 - Publisher Copyright:
© 2020, Primrose Hall Publishing Group.
PY - 2020
Y1 - 2020
N2 - This study aims to determine the influence of customer orientation, sales orientation, experience, and likability of salesperson to customer trust and its consequences on Islamic Insurance in Surabaya. This study uses a quantitative approach. This study used a sample of 100 respondents. The characteristics of the population in this paper is the Islamic insurance customers in Surabaya. The analysis technique used is multiple regression. Results from the study show that customer orientation, sales orientation, experience, and salesperson likability reveal a significant effect on customer trust. Other results showed that customer orientation, experience, and likability have a positive effect on customer trust, whereas sales orientation has a negatively affect on customer trust in Surabaya.
AB - This study aims to determine the influence of customer orientation, sales orientation, experience, and likability of salesperson to customer trust and its consequences on Islamic Insurance in Surabaya. This study uses a quantitative approach. This study used a sample of 100 respondents. The characteristics of the population in this paper is the Islamic insurance customers in Surabaya. The analysis technique used is multiple regression. Results from the study show that customer orientation, sales orientation, experience, and salesperson likability reveal a significant effect on customer trust. Other results showed that customer orientation, experience, and likability have a positive effect on customer trust, whereas sales orientation has a negatively affect on customer trust in Surabaya.
KW - Customer orientation
KW - Customer trust
KW - Experience of salesperson
KW - Islamic insurance
KW - Likability of salesperson
KW - Sales orientation
UR - http://www.scopus.com/inward/record.url?scp=85079772106&partnerID=8YFLogxK
M3 - Article
AN - SCOPUS:85079772106
SN - 2201-1315
VL - 10
SP - 288
EP - 300
JO - International Journal of Innovation, Creativity and Change
JF - International Journal of Innovation, Creativity and Change
IS - 12
ER -