TY - JOUR
T1 - INNOVATION, COMPETITIVE STRATEGY AND MSME PERFORMANCE
T2 - A SURVEY STUDY ON CULINARY SMES IN INDONESIA DURING THE COVID-19 PANDEMIC
AU - Pusung, Cancelyn Shearin
AU - Narsa, Niluh Putu Dian Rosalina Handayani
AU - Wardhaningrum, Oktaviani Ari
N1 - Publisher Copyright:
© 2023 The Author(s). Published by Vilnius Gediminas Technical University.
PY - 2023/1/11
Y1 - 2023/1/11
N2 - The aim of this research is to examine the relationship between innovation and performance in culinary sector MSME in Indonesia. This research also examines the mediating role of competitive strategies on the correlation of innovation in SME performance. This study proceeds using a quantitative approach and Partial Least Square (PLS) through SmartPLS software. The sample of this study consisted of 201 SMEs in Indonesia (specially in Surabaya) that engage in the food and beverage (culinary) sector, and the researcher used an accidental sampling technique to collect data. The result revealed that process innovation was directly, positively, and significantly related to the performance of SMEs. Further-more, the analysis found that competitive strategies, including cost leadership, differentiation, and focus, mediated a partial relationship between innovation and SME performance and had a full mediation of innovation in SME performance. This study shows that SMEs with process innovation can more easily achieve superior performance than SMEs which imple-ment product-oriented innovation. This research focused on SMEs in Surabaya, so it is necessary to be careful in general-izing the results to other locations or business sectors.
AB - The aim of this research is to examine the relationship between innovation and performance in culinary sector MSME in Indonesia. This research also examines the mediating role of competitive strategies on the correlation of innovation in SME performance. This study proceeds using a quantitative approach and Partial Least Square (PLS) through SmartPLS software. The sample of this study consisted of 201 SMEs in Indonesia (specially in Surabaya) that engage in the food and beverage (culinary) sector, and the researcher used an accidental sampling technique to collect data. The result revealed that process innovation was directly, positively, and significantly related to the performance of SMEs. Further-more, the analysis found that competitive strategies, including cost leadership, differentiation, and focus, mediated a partial relationship between innovation and SME performance and had a full mediation of innovation in SME performance. This study shows that SMEs with process innovation can more easily achieve superior performance than SMEs which imple-ment product-oriented innovation. This research focused on SMEs in Surabaya, so it is necessary to be careful in general-izing the results to other locations or business sectors.
KW - SMEs
KW - SMEs performance
KW - competitive strategies
KW - innovation
UR - http://www.scopus.com/inward/record.url?scp=85160099101&partnerID=8YFLogxK
U2 - 10.3846/btp.2023.16676
DO - 10.3846/btp.2023.16676
M3 - Article
AN - SCOPUS:85160099101
SN - 1648-0627
VL - 24
SP - 160
EP - 172
JO - Business: Theory and Practice
JF - Business: Theory and Practice
IS - 1
ER -
