Influences of Social Learning on Customer’s Intention to Download an Application from a Start-up Company

Army Justitia; Dewi Ambarrina; Indra Kharisma Raharjana; Nasa Zata Dina; Noorminshah A. Iahad

doi:10.18421/TEM114-27

Influences of Social Learning on Customer’s Intention to Download an Application from a Start-up Company

Army Justitia
, Dewi Ambarrina
, Indra Kharisma Raharjana
, Nasa Zata Dina
, Noorminshah A. Iahad

Research output: Contribution to journal › Article › peer-review

2 Citations (Scopus)

Abstract

We examine the power of social learning on customers’ intention to download an application (app) from a start-up company, usually a small business. This method is often referred to as social learning. In this case, the intention to download is influenced by the information learned from online groups and forums, product reviews, as well as word-of-mouth.

Original language	English
Pages (from-to)	1640-1652
Number of pages	13
Journal	TEM Journal
Volume	11
Issue number	4
DOIs	https://doi.org/10.18421/TEM114-27
Publication status	Published - Nov 2022

Keywords

Customer’s intention
Download application
Small business
Social learning theory
Start-up company

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10.18421/TEM114-27

Cite this

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title = "Influences of Social Learning on Customer{\textquoteright}s Intention to Download an Application from a Start-up Company",

abstract = "We examine the power of social learning on customers{\textquoteright} intention to download an application (app) from a start-up company, usually a small business. This method is often referred to as social learning. In this case, the intention to download is influenced by the information learned from online groups and forums, product reviews, as well as word-of-mouth.",

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note = "Publisher Copyright: {\textcopyright} 2022 Army Justitia et al; published by UIKTEN. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivs 4.0 License. The article is published with Open Access at https://www.temjournal.com/",

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AU - Ambarrina, Dewi

AU - Raharjana, Indra Kharisma

AU - Dina, Nasa Zata

AU - Iahad, Noorminshah A.

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PY - 2022/11

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KW - Small business

KW - Social learning theory

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Influences of Social Learning on Customer’s Intention to Download an Application from a Start-up Company

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Keywords

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