@article{58401e4bd35b436e9ebe8ea58c846bc9,
title = "Influences of Social Learning on Customer{\textquoteright}s Intention to Download an Application from a Start-up Company",
abstract = "We examine the power of social learning on customers{\textquoteright} intention to download an application (app) from a start-up company, usually a small business. This method is often referred to as social learning. In this case, the intention to download is influenced by the information learned from online groups and forums, product reviews, as well as word-of-mouth.",
keywords = "Customer{\textquoteright}s intention, Download application, Small business, Social learning theory, Start-up company",
author = "Army Justitia and Dewi Ambarrina and Raharjana, {Indra Kharisma} and Dina, {Nasa Zata} and Iahad, {Noorminshah A.}",
note = "Publisher Copyright: {\textcopyright} 2022 Army Justitia et al; published by UIKTEN. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivs 4.0 License. The article is published with Open Access at https://www.temjournal.com/",
year = "2022",
month = nov,
doi = "10.18421/TEM114-27",
language = "English",
volume = "11",
pages = "1640--1652",
journal = "TEM Journal",
issn = "2217-8309",
publisher = "UIKTEN - Association for Information Communication Technology Education and Science",
number = "4",
}