TY - JOUR
T1 - Indonesian nationalism discourse on YouTube video produced by young Chinese-Indonesians
AU - Susilo, Daniel
AU - Sugihartati, Rahma
N1 - Funding Information:
The Authors express their gratitude to the Ministry of Research and Higher Education for allowing the Researchers to do Visiting Research Fellow to Waseda University Japan to finishing this paper with the PKPI Program 2019. Funding: The authors received no specific funding for this work.
Funding Information:
RAHMA SUGIHARTATI is an Associate Professor in the Department of Information and Library Science at Airlangga University. She supervises some 10 PhD students on related topics on Discourse, Pop Culture, Subculture, and Digital Culture. She is a recipient of national research grants from Indonesian Ministry of Research and Higher Education for digital media research. She also served as reviewer on many reputable international journals.
Publisher Copyright:
© 2021
PY - 2021
Y1 - 2021
N2 - YouTube, as a new social media platform, has become “viral” in Indonesia since 2010. Many Indonesian youths have become popular as YouTubers (users of YouTube who actively upload videos on YouTube). Data from Google Marketing indicate that Indonesia is the country with the largest population by viewing time on YouTube in the Asia Pacific in 2015. YouTube is also the most viewed social media site in Indonesia (data by Alexa.com, 2016). One of the famous Indonesian YouTube channels is Last Day Production (also known as LDP), which regularly uploads situational dramas, skits, and parodies. All of the cast members in LDP videos are young Chinese-Indonesians under 30 years old. On the eve of Indonesian National Day of 2016, LDP uploaded the video entitled Tipikal Anak Muda Indonesia (Stereotypes of Indonesian Youths). The video portrayed how Indonesian youth now envisage their nationalism. LDP created this video in collaboration with young famous Indonesian YouTubers and musicians such as Eka Gustiwana, Aulion, and Kevin Anggara. This video later trended in Indonesia around August 2016. This article uses the approach of cyberculture theory and utilizes visualizing methods. Unit analyses of this research are the viral video, text, music, and whatever else the LDP have portrayed in the video.
AB - YouTube, as a new social media platform, has become “viral” in Indonesia since 2010. Many Indonesian youths have become popular as YouTubers (users of YouTube who actively upload videos on YouTube). Data from Google Marketing indicate that Indonesia is the country with the largest population by viewing time on YouTube in the Asia Pacific in 2015. YouTube is also the most viewed social media site in Indonesia (data by Alexa.com, 2016). One of the famous Indonesian YouTube channels is Last Day Production (also known as LDP), which regularly uploads situational dramas, skits, and parodies. All of the cast members in LDP videos are young Chinese-Indonesians under 30 years old. On the eve of Indonesian National Day of 2016, LDP uploaded the video entitled Tipikal Anak Muda Indonesia (Stereotypes of Indonesian Youths). The video portrayed how Indonesian youth now envisage their nationalism. LDP created this video in collaboration with young famous Indonesian YouTubers and musicians such as Eka Gustiwana, Aulion, and Kevin Anggara. This video later trended in Indonesia around August 2016. This article uses the approach of cyberculture theory and utilizes visualizing methods. Unit analyses of this research are the viral video, text, music, and whatever else the LDP have portrayed in the video.
KW - Chinese-Indonesian
KW - Indonesian nationalism
KW - YouTube
UR - http://www.scopus.com/inward/record.url?scp=85124987524&partnerID=8YFLogxK
U2 - 10.52518/2020-02rahma
DO - 10.52518/2020-02rahma
M3 - Article
AN - SCOPUS:85124987524
SN - 1656-2534
VL - 18
SP - 141
EP - 161
JO - Plaridel
JF - Plaridel
IS - 2
ER -