Human capital readiness and global market orientation to business performance: The mediation role of green innovation

Hidayatul Khusnah; Noorlailie Soewarno

doi:10.22201/fca.24488410e.2024.4950

Human capital readiness and global market orientation to business performance: The mediation role of green innovation

Hidayatul Khusnah, Noorlailie Soewarno

Research output: Contribution to journal › Article › peer-review

1 Citation (Scopus)

Abstract

This study aims to empirically examine the mediating effect of green innovation on the influence of human capital readiness and global market orientation on micro, small and medium enterprises (MSMEs) business performance. This study was conducted on MSMEs in East Java, Indonesia, with a total of 326 respondents. The data analysis technique in this study used the partial least square (PLS) method. The results of this study indicate that green innovation partially mediates the effect of human capital readiness on MSME business performance. Moreover, green innovation partially mediates the influence of global market orientation on business performance.

Original language	English
Pages (from-to)	1-19
Number of pages	19
Journal	Contaduria y Administracion
Volume	69
Issue number	4
DOIs	https://doi.org/10.22201/fca.24488410e.2024.4950
Publication status	Published - 2024

Keywords

business performance
global market orientation
green innovation
human capital readiness

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.22201/fca.24488410e.2024.4950

Cite this

@article{b7289520a6ff48c385f808eb1f297776,

title = "Human capital readiness and global market orientation to business performance: The mediation role of green innovation",

abstract = "This study aims to empirically examine the mediating effect of green innovation on the influence of human capital readiness and global market orientation on micro, small and medium enterprises (MSMEs) business performance. This study was conducted on MSMEs in East Java, Indonesia, with a total of 326 respondents. The data analysis technique in this study used the partial least square (PLS) method. The results of this study indicate that green innovation partially mediates the effect of human capital readiness on MSME business performance. Moreover, green innovation partially mediates the influence of global market orientation on business performance.",

keywords = "business performance, global market orientation, green innovation, human capital readiness",

author = "Hidayatul Khusnah and Noorlailie Soewarno",

note = "Publisher Copyright: {\textcopyright}2019 Universidad Nacional Aut{\'o}noma de M{\'e}xico, Facultad de Contadur{\'i}a y Administraci{\'o}n.",

year = "2024",

doi = "10.22201/fca.24488410e.2024.4950",

language = "English",

volume = "69",

pages = "1--19",

journal = "Contaduria y Administracion",

issn = "0186-1042",

publisher = "Universidad Nacional Autonoma de Mexico",

number = "4",

}

TY - JOUR

T1 - Human capital readiness and global market orientation to business performance

T2 - The mediation role of green innovation

AU - Khusnah, Hidayatul

AU - Soewarno, Noorlailie

PY - 2024

Y1 - 2024

N2 - This study aims to empirically examine the mediating effect of green innovation on the influence of human capital readiness and global market orientation on micro, small and medium enterprises (MSMEs) business performance. This study was conducted on MSMEs in East Java, Indonesia, with a total of 326 respondents. The data analysis technique in this study used the partial least square (PLS) method. The results of this study indicate that green innovation partially mediates the effect of human capital readiness on MSME business performance. Moreover, green innovation partially mediates the influence of global market orientation on business performance.

AB - This study aims to empirically examine the mediating effect of green innovation on the influence of human capital readiness and global market orientation on micro, small and medium enterprises (MSMEs) business performance. This study was conducted on MSMEs in East Java, Indonesia, with a total of 326 respondents. The data analysis technique in this study used the partial least square (PLS) method. The results of this study indicate that green innovation partially mediates the effect of human capital readiness on MSME business performance. Moreover, green innovation partially mediates the influence of global market orientation on business performance.

KW - business performance

KW - global market orientation

KW - green innovation

KW - human capital readiness

UR - http://www.scopus.com/inward/record.url?scp=85180581026&partnerID=8YFLogxK

U2 - 10.22201/fca.24488410e.2024.4950

DO - 10.22201/fca.24488410e.2024.4950

M3 - Article

AN - SCOPUS:85180581026

SN - 0186-1042

VL - 69

SP - 1

EP - 19

JO - Contaduria y Administracion

JF - Contaduria y Administracion

IS - 4

ER -

Human capital readiness and global market orientation to business performance: The mediation role of green innovation

Abstract

Keywords

UN SDGs

Access to Document

Fingerprint

Cite this