Facts behind the behavioral intention to use the go-jek application

Romario Simangunsong, Dien Mardhiyah

Research output: Contribution to journalArticlepeer-review

Abstract

This study aims to determine the effect of perceived usefulness, perceived ease of use, attitude toward using, and several external factors (perceived self-efficacy and perceived convenience) on behavioral intention to use GO-JEK applications using the TAM model. This study uses a quantitative approach. As a result, perceived usefulness, perceived ease of use, attitude toward using, and several external factors (perceived self-efficacy and perceived convenience) influence behavioral intention. In conclusion, users with a positive outlook, after trying the GO-JEK application for the first time, will evaluate the use of the application.

Original languageEnglish
Pages (from-to)1496-1512
Number of pages17
JournalOpcion
Volume36
Issue numberSpecial Edition 27
Publication statusPublished - 2020

Keywords

  • Application
  • Online motorcycle taxi
  • Startup

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