TY - JOUR
T1 - Health promoting hospital
T2 - A practical strategy to improve patient loyalty in public sector
AU - Wartiningsih, Minarni
AU - Supriyanto, Stefanus
AU - Widati, Sri
AU - Ernawaty, Ernawaty
AU - Lestari, Retno
N1 - Publisher Copyright:
© the Author(s), 2020.
PY - 2020
Y1 - 2020
N2 - Background: The Health-Promoting Hospital (HPH) aims to improve the overall quality of health services for patient, families, and the community as a whole, with assessment and intervention as the essential components. In hospitals, this activity needs to be vigorously developed through interdisciplinary teamwork, shared decision-making process, and by involving patients and families during treatment and through the delivery of an evidence-based health promotion process. Previous studies analyzed some steps to improve patient loyalty through the HPH. However, limited studies were carried out on its useon-commein the public sector. This study, therefore, aims to analyze the impact of HPHs to improve patient loyalty in the public sector. Design and Methods: The simple random sampling method was used to obtain data from 101 respondents in a public hospital, with the cross-sectional design used to gain a better understanding of patient loyalty. Results: The result showed that HPHs influenced patient expectations (P=0.030), which in turn affected perceived value (P=0.014) and satisfaction (P=0.002). In addition, perceived value and satisfaction have effects on patients’ loyalty (P=0.001). Conclusion: In conclusion, HPHs have a positive impact on patient loyalty. Therefore, the public sector needs to enhance its services in accordance with the standards and guidelines.
AB - Background: The Health-Promoting Hospital (HPH) aims to improve the overall quality of health services for patient, families, and the community as a whole, with assessment and intervention as the essential components. In hospitals, this activity needs to be vigorously developed through interdisciplinary teamwork, shared decision-making process, and by involving patients and families during treatment and through the delivery of an evidence-based health promotion process. Previous studies analyzed some steps to improve patient loyalty through the HPH. However, limited studies were carried out on its useon-commein the public sector. This study, therefore, aims to analyze the impact of HPHs to improve patient loyalty in the public sector. Design and Methods: The simple random sampling method was used to obtain data from 101 respondents in a public hospital, with the cross-sectional design used to gain a better understanding of patient loyalty. Results: The result showed that HPHs influenced patient expectations (P=0.030), which in turn affected perceived value (P=0.014) and satisfaction (P=0.002). In addition, perceived value and satisfaction have effects on patients’ loyalty (P=0.001). Conclusion: In conclusion, HPHs have a positive impact on patient loyalty. Therefore, the public sector needs to enhance its services in accordance with the standards and guidelines.
KW - Health promoting hospital
KW - Patient loyalty
KW - Public sector
UR - http://www.scopus.com/inward/record.url?scp=85088406149&partnerID=8YFLogxK
U2 - 10.4081/jphr.2020.1832
DO - 10.4081/jphr.2020.1832
M3 - Article
AN - SCOPUS:85088406149
SN - 2279-9028
VL - 9
SP - 165
EP - 168
JO - Journal of Public Health Research
JF - Journal of Public Health Research
IS - 2
M1 - 1832
ER -