TY - JOUR
T1 - FOMO related consumer behaviour in marketing context
T2 - A systematic literature review
AU - Alfina,
AU - Hartini, Sri
AU - Mardhiyah, Dien
N1 - Publisher Copyright:
© 2023 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group.
PY - 2023
Y1 - 2023
N2 - The number of studies on the fear of missing out (FOMO) has increased with the increasing variety of phenomena discussed. However, researchers observe that not many studies in the marketing context explore this FOMO condition in depth. The field of psychology still dominates in exploring the FOMO phenomenon. This systematic literature review analyses and synthesises developments, antecedents, and emerging responses to FOMO in a broad context of consumer behaviour. This study employs a systematic literature review, analysing 42 empirical studies from the SCOPUS and Web of Science databases. The findings indicate that FOMO is often associated with negative psychological situations. Still, without realising it when studying FOMO in the marketing context, it turns out that it gives a response that positively impacts consumption behaviour.
AB - The number of studies on the fear of missing out (FOMO) has increased with the increasing variety of phenomena discussed. However, researchers observe that not many studies in the marketing context explore this FOMO condition in depth. The field of psychology still dominates in exploring the FOMO phenomenon. This systematic literature review analyses and synthesises developments, antecedents, and emerging responses to FOMO in a broad context of consumer behaviour. This study employs a systematic literature review, analysing 42 empirical studies from the SCOPUS and Web of Science databases. The findings indicate that FOMO is often associated with negative psychological situations. Still, without realising it when studying FOMO in the marketing context, it turns out that it gives a response that positively impacts consumption behaviour.
KW - FOMO
KW - consumer behaviour
KW - consumer behaviour
KW - consumption
KW - systematic literature review
UR - http://www.scopus.com/inward/record.url?scp=85169303655&partnerID=8YFLogxK
U2 - 10.1080/23311975.2023.2250033
DO - 10.1080/23311975.2023.2250033
M3 - Review article
AN - SCOPUS:85169303655
SN - 2331-1975
VL - 10
JO - Cogent Business and Management
JF - Cogent Business and Management
IS - 3
M1 - 2250033
ER -