TY - JOUR
T1 - Environmentally responsible behavior and Knowledge-Belief-Norm in the tourism context
T2 - The moderating role of types of destinations
AU - Fenitra, Rakotoarisoa Maminirina
AU - Premananto, Gancar Candra
AU - Sedera, Rakotoarisoa Maminiaina Heritiana
AU - Abbas, Ansar
AU - Laila, Nisful
N1 - Publisher Copyright:
© 2022 Elsevier B.V.
PY - 2022/6
Y1 - 2022/6
N2 - In the past decade, Indonesia's Special Region of Yogyakarta has attracted steadily more visitors annually. However, this growth also degrades the quality of the tourism environment and nature's health due to irresponsible behaviors. The region's tourist attractions, including nature-based, cultural heritage sites, and city/urban destinations, are some of the most popular destinations in the country. This work compares the behavior of tourists toward the environment in nature-based, cultural heritage, and urban tourism destinations. This conceptual framework draws from the Knowledge-Belief-Norm to understand domestic tourists' norm-driven, environmentally responsible behavior. A random survey of 346 domestic tourists in Indonesia (nature-based = 118, cultural heritage = 107, and urban = 121) demonstrated that the model explains 30% of the environmentally responsible behavior intention variance. The structural equation model shows the linear relationship between environmental knowledge, new environmental paradigm, awareness of the consequences of their actions, personal responsibility, normative behavior, and environmentally responsible behavior. Biospheric value also was found to contribute to the model. However, differences among groups were validated in the relationship of this study model. The study provides original insight into the development and implication of Knowledge-Belief-Norms in the context of domestic tourism. It established the moderating role of types of destination. It provides a practical insight into reducing the environmental impact of tourists' activities for tourism managers and policymakers when designing effective strategies and campaigns. It also gives direction for future research on the relevant topic.
AB - In the past decade, Indonesia's Special Region of Yogyakarta has attracted steadily more visitors annually. However, this growth also degrades the quality of the tourism environment and nature's health due to irresponsible behaviors. The region's tourist attractions, including nature-based, cultural heritage sites, and city/urban destinations, are some of the most popular destinations in the country. This work compares the behavior of tourists toward the environment in nature-based, cultural heritage, and urban tourism destinations. This conceptual framework draws from the Knowledge-Belief-Norm to understand domestic tourists' norm-driven, environmentally responsible behavior. A random survey of 346 domestic tourists in Indonesia (nature-based = 118, cultural heritage = 107, and urban = 121) demonstrated that the model explains 30% of the environmentally responsible behavior intention variance. The structural equation model shows the linear relationship between environmental knowledge, new environmental paradigm, awareness of the consequences of their actions, personal responsibility, normative behavior, and environmentally responsible behavior. Biospheric value also was found to contribute to the model. However, differences among groups were validated in the relationship of this study model. The study provides original insight into the development and implication of Knowledge-Belief-Norms in the context of domestic tourism. It established the moderating role of types of destination. It provides a practical insight into reducing the environmental impact of tourists' activities for tourism managers and policymakers when designing effective strategies and campaigns. It also gives direction for future research on the relevant topic.
KW - Knowledge-Belief-Norm
KW - belief
KW - cultural heritage
KW - environmentally responsible behavior
KW - knowledge
KW - nature-based
KW - urban tourism
KW - values
UR - http://www.scopus.com/inward/record.url?scp=85131060573&partnerID=8YFLogxK
U2 - 10.1016/j.ijgeop.2022.05.001
DO - 10.1016/j.ijgeop.2022.05.001
M3 - Article
AN - SCOPUS:85131060573
SN - 2577-4441
VL - 10
SP - 273
EP - 288
JO - International Journal of Geoheritage and Parks
JF - International Journal of Geoheritage and Parks
IS - 2
ER -