TY - JOUR
T1 - Development of Kampung Tourism Lawas Maspati as the prominent destination in Surabaya, Indonesia
AU - Noviyanti, Upik Dyah Eka
AU - Suriyani, Nur Emma
AU - Umardiono, Andy
AU - Suharno, Novianto Edy
AU - Hidayati, Sri Endah Nur
N1 - Publisher Copyright:
© 2020 AJHTL /Author/s.
PY - 2020
Y1 - 2020
N2 - Kampung Lawas Maspatih is a special village which was inducted as the Tourism Kampung in January 2016, it portrays Surabaya colonial history. This paper aimed to identify and analyze the potentials and obstacles and also formulate the strategies that may be applied to boost the existence of Kampung Tourism Lawas Maspati; so that it can become sustainabile and well-known in the tourism map destination in Surabaya, Indonesia. This research used a qualitative approach and interviews as the primary data collection method. The interviews were analyzed qualitatively and descriptively using a SWOT analysis. The result of the research showed that Kampung Tourism Lawas Maspati has much potential that is ready to be developed. This includes the potential historical and social culture tourism aspects. However, the weakness that serves as the key obstacle, is the low quality of human resources and tourism management. The result of the data analysis showed a new strategy must be developed in Kampung Tourism Lawas Maspati. This strategy should include excellent service training and management as well as foreign language tuition for the community in Kampung Tourism Lawas Maspati as an effort to improve the competence of human resources in the Kampung and promote sustainable tourism.
AB - Kampung Lawas Maspatih is a special village which was inducted as the Tourism Kampung in January 2016, it portrays Surabaya colonial history. This paper aimed to identify and analyze the potentials and obstacles and also formulate the strategies that may be applied to boost the existence of Kampung Tourism Lawas Maspati; so that it can become sustainabile and well-known in the tourism map destination in Surabaya, Indonesia. This research used a qualitative approach and interviews as the primary data collection method. The interviews were analyzed qualitatively and descriptively using a SWOT analysis. The result of the research showed that Kampung Tourism Lawas Maspati has much potential that is ready to be developed. This includes the potential historical and social culture tourism aspects. However, the weakness that serves as the key obstacle, is the low quality of human resources and tourism management. The result of the data analysis showed a new strategy must be developed in Kampung Tourism Lawas Maspati. This strategy should include excellent service training and management as well as foreign language tuition for the community in Kampung Tourism Lawas Maspati as an effort to improve the competence of human resources in the Kampung and promote sustainable tourism.
KW - Development strategy
KW - Kampung tourism lawas maspati
KW - SWOT
KW - Tourist destination
UR - http://www.scopus.com/inward/record.url?scp=85083572197&partnerID=8YFLogxK
M3 - Article
AN - SCOPUS:85083572197
SN - 2223-814X
VL - 9
SP - 1
EP - 15
JO - African Journal of Hospitality, Tourism and Leisure
JF - African Journal of Hospitality, Tourism and Leisure
IS - 2
ER -