Customer Satisfaction Comparison: Travel Agent ECommerce vs Airlines E-Ticketing in Indonesia

Yakob Utama Chandra, Ernawaty, Michael Jhonsons

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

4 Citations (Scopus)

Abstract

The airline has presented an e-ticketing that has been going on for a long time, in addition to meet the needs of customers in the field of ticketing, the travel agent e-commerce that offers e-ticketing is also born and added value customers. This research used a quantitative approach with 307 factors that make customer satisfaction in the order of e-ticketing between travel agent e-commerce and airlines e-ticketing. Research questions to be answered: (1) Will customers in Indonesia be more satisfied with the use of travel agent e-commerce or with airlines e-ticketing? (2) What factors become satisfaction factors when using travel agent e-commerce and airlines e-ticketing? There are 2 research models and 6 (six) hypotheses for each model. Perceived usefulness, information quality and trust factors to make customer satisfaction at travel agent e-commerce, but there are no factors for customer satisfaction with airlines e-ticketing.

Original languageEnglish
Title of host publication2019 International Conference on Computer, Control, Informatics and its Applications
Subtitle of host publicationEmerging Trends in Big Data and Artificial Intelligence, IC3INA 2019
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages88-93
Number of pages6
ISBN (Electronic)9781728155401
DOIs
Publication statusPublished - Oct 2019
Externally publishedYes
Event7th International Conference on Computer, Control, Informatics and its Applications, IC3INA 2019 - Tangerang, Indonesia
Duration: 23 Oct 201924 Oct 2019

Publication series

Name2019 International Conference on Computer, Control, Informatics and its Applications: Emerging Trends in Big Data and Artificial Intelligence, IC3INA 2019

Conference

Conference7th International Conference on Computer, Control, Informatics and its Applications, IC3INA 2019
Country/TerritoryIndonesia
CityTangerang
Period23/10/1924/10/19

Keywords

  • airlines e-ticketing
  • comparison
  • customer satisfaction
  • satisfaction
  • travel agent e-commerce

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