TY - GEN
T1 - Customer E-Loyalty of Muslim Millennials in Indonesia
T2 - 11th International Conference on E-Education, E-Business, E-Management, and E-Learning, IC4E 2020
AU - Febriandika, Nur Rizqi
AU - Millatina, Afifah Nur
AU - Luthfiyatillah,
AU - Herianingrum, Sri
N1 - Publisher Copyright:
© 2020 ACM.
PY - 2020/10/1
Y1 - 2020/10/1
N2 - Muslims have unique characters which are closely related to their religious background. With the high growth of e-commerce in Indonesia, it is important to study Muslim market segments where Indonesia itself is a country with the largest Muslim population in the World. The progress of the halal financial industry and business also triggers the e-commerce development among Muslim Millennials. Muslim Millennials will become the main market and the largest customer segment In Indonesia since one-third of its population is dominated by millennials. The aim of this research is to develop and test a comprehensive model that explains how Muslim Millennials develop loyalty to online shopping websites (e-commerce). To test the research model, the online survey was distributed to a random sample of highly educated Muslim Millennials. The results found that positive online experience (flow) is the most important antecedent of e-loyalty in e-commerce websites for Muslim Millennials. Brand equity is also a key precursor of e-loyalty. However, trust is not a significant precursor of e-loyalty for Muslim Millennials in Indonesia.
AB - Muslims have unique characters which are closely related to their religious background. With the high growth of e-commerce in Indonesia, it is important to study Muslim market segments where Indonesia itself is a country with the largest Muslim population in the World. The progress of the halal financial industry and business also triggers the e-commerce development among Muslim Millennials. Muslim Millennials will become the main market and the largest customer segment In Indonesia since one-third of its population is dominated by millennials. The aim of this research is to develop and test a comprehensive model that explains how Muslim Millennials develop loyalty to online shopping websites (e-commerce). To test the research model, the online survey was distributed to a random sample of highly educated Muslim Millennials. The results found that positive online experience (flow) is the most important antecedent of e-loyalty in e-commerce websites for Muslim Millennials. Brand equity is also a key precursor of e-loyalty. However, trust is not a significant precursor of e-loyalty for Muslim Millennials in Indonesia.
KW - Webstore
KW - e-commerce
KW - e-loyalty
KW - muslim customers
KW - online shopping: trust
UR - http://www.scopus.com/inward/record.url?scp=85096089551&partnerID=8YFLogxK
U2 - 10.1145/3377571.3377638
DO - 10.1145/3377571.3377638
M3 - Conference contribution
AN - SCOPUS:85096089551
T3 - ACM International Conference Proceeding Series
SP - 369
EP - 376
BT - Proceedings of the 2020 11th International Conference on E-Education, E-Business, E-Management, and E-Learning, IC4E 2020
PB - Association for Computing Machinery
Y2 - 10 January 2020 through 12 January 2020
ER -