Abstract
The objective of this study was to measure or assess competitive advantage in mediating the effect of green innovation on firm performance. The data in the study were PROPER companies for the 2010–2018 period and the sample was selected using purposive sampling so that 369 companies were obtained. The results of this study proved that positive effect of green innovation on competitive advantage, positive effect of competitive advantage on firm performance, no effect of green innovation on firm performance, and competitive advantage mediated the effect of green innovation on firm performance. In reducing environmental problems, companies can apply green innovation to increase the company’s competitive advantage and firm performance.
| Original language | English |
|---|---|
| Pages (from-to) | 216-226 |
| Number of pages | 11 |
| Journal | Business: Theory and Practice |
| Volume | 24 |
| Issue number | 1 |
| DOIs | |
| Publication status | Published - 11 Jan 2023 |
Keywords
- Competitive advantage
- Firm performance
- Green innovation
- PROPER companies