Comparative analysis of the competitiveness between Indonesian movies against international movie, as a reference in developing Indonesia's cinema and curriculum about cinematography

Recently, Indonesia's cinema is developing and is observed with an increasing audience; from 16,2 million audiences in 2015 to 42,7 million in 2017; according to Indonesia's Creative Economy Agency. However, that agency also states that Indonesia's movies earn only 35% of the market share. As such, it is necessary to analyse the cause of Indonesia's cinema developments and the domination of international movies, in order to boost Indonesia's cinema performances. Data collection was carried out using questionnaires. Comparative analysis can be done based on Structural Equation Modelling (SEM). The method was preferred for its superiority in modelling unmeasurable variables. Based on the result, factors that determine the competitiveness of the movies include genre, promotion, popularity, personal taste, acting, script, story plot, scene's shooting, animation, visual effect and music audio. These results could be used as reference in improving the quality of Indonesia's movies through an educational curriculum.