TY - CHAP
T1 - ChatGPT and Halal Travel
T2 - An Overview of Current Trends and Future Research Directions
AU - Battour, Mohamed
AU - Salaheldeen, Mohamed
AU - Mady, Khalid
AU - Ratnasari, Ririn Tri
N1 - Publisher Copyright:
© The Author(s), under exclusive license to Springer Nature Switzerland AG 2024.
PY - 2024
Y1 - 2024
N2 - In recent years, the use of AI technologies has gained popularity in various industries, including the travel and hospitality sector. This paper aims to investigate the potential of leveraging ChatGPT to enhance customer experience in Halal-friendly travel. We provide a comprehensive conceptual analysis of the benefits, challenges, and risks related to the adoption of ChatGPT in Halal tourism. Specifically, we discuss the key benefits and opportunities of using ChatGPT in the context of Halal travel. Additionally, we explore some of the potential challenges and risks associated with implementing ChatGPT in Halal tourism. Finally, this paper proposes a research agenda for investigating the potential impacts of ChatGPT on Halal travel and the hospitality industry, highlighting some of the key research questions that need to be addressed to fully understand the implications of this technology in this context.
AB - In recent years, the use of AI technologies has gained popularity in various industries, including the travel and hospitality sector. This paper aims to investigate the potential of leveraging ChatGPT to enhance customer experience in Halal-friendly travel. We provide a comprehensive conceptual analysis of the benefits, challenges, and risks related to the adoption of ChatGPT in Halal tourism. Specifically, we discuss the key benefits and opportunities of using ChatGPT in the context of Halal travel. Additionally, we explore some of the potential challenges and risks associated with implementing ChatGPT in Halal tourism. Finally, this paper proposes a research agenda for investigating the potential impacts of ChatGPT on Halal travel and the hospitality industry, highlighting some of the key research questions that need to be addressed to fully understand the implications of this technology in this context.
KW - ChatGPT
KW - Halal tourism
KW - Muslim friendly
UR - http://www.scopus.com/inward/record.url?scp=85186444610&partnerID=8YFLogxK
U2 - 10.1007/978-3-031-48479-7_3
DO - 10.1007/978-3-031-48479-7_3
M3 - Chapter
AN - SCOPUS:85186444610
T3 - Studies in Systems, Decision and Control
SP - 23
EP - 31
BT - Studies in Systems, Decision and Control
PB - Springer Science and Business Media Deutschland GmbH
ER -