Characterizing consumer behavior in leveraging social media for e-patient and health-related activities

Ira Puspitasari, Alia Firdauzy

Research output: Contribution to journalArticlepeer-review

24 Citations (Scopus)


The emergence of e-patients has encouraged consumers, people who are non-medical experts, to be more engaged in healthcare needs by utilizing online sources via social media. However, the nature of social media and regulation issues have caused concerns for the reliability and validity of the shared information. These phenomena shape consumers behavior in leveraging social media for e-patient activities. This study investigates consumer behavior using an integrated model based on the Unified Theory of Acceptance and Use of Technology (UTAUT) and the Protection Motivation Theory (PMT). The data collected from the participants (N = 312) was analyzed using partial least square structural equation modelling. The results showed that behavioral intention to use social media for e-patient activities was significantly affected by performance expectancy, effort expectancy, perceived severity, perceived susceptibility, and response efficacy; and that behavioral intention corresponded positively to usage intention. In addition, the results also indicate that the intention to use social media for health-related purposes is driven by awareness of preventing health problems and attempts to reduce the risk of developing an illness. Based on findings, this study recommends strategies and initiatives to optimize social media for promoting a healthy lifestyle and educating society about public health and healthcare management.

Original languageEnglish
Article number3348
JournalInternational Journal of Environmental Research and Public Health
Issue number18
Publication statusPublished - Sept 2019


  • Consumer behavior
  • E-patient
  • Social media
  • Social media for e-patient activities


Dive into the research topics of 'Characterizing consumer behavior in leveraging social media for e-patient and health-related activities'. Together they form a unique fingerprint.

Cite this