Assessing the Role of Marketing Communication in Shaping Tourist Intentions to Morotai Island

Keyphrases

• Tourist Motivation 100%
• Marketing Roles 100%
• Marketing Communication 100%
• Advertising Promotion 100%
• Visit Intention 100%
• Sales Promotion 100%
• Morotai Island 100%
• Partial Least Squares Structural Equation Modeling (PLS-SEM) 50%
• Tourism Destination 50%
• Tourist Attractions 50%
• LISREL 50%
• Quantitative Methods 50%
• Intention to Visit 50%
• Research Survey 50%
• Community Development 50%
• Historical-Cultural 50%
• Tourism Industry 50%
• Public Relations 50%
• Historical Heritage 50%
• Public Relations Strategy 50%
• World War II 50%
• Investment Needs 50%
• Marketing Promotion 50%
• Promotional Mix 50%
• Cultural Exchange 50%
• Global Economic Growth 50%
• Marketing Resources 50%
• Marketing Communication Mix 50%

Social Sciences

• Marketing Communication 100%
• Public Relations 66%
• Sales Promotion 66%
• Structural Equation Modeling 33%
• Quantitative Method 33%
• Economic Growth 33%
• Tourism Industry 33%
• World War II 33%
• Cultural Exchange 33%

Economics, Econometrics and Finance

• Marketing Communications 100%
• Sales Promotion 66%
• Tourism Industry 33%
• Marketing 33%