TY - GEN
T1 - Artificial Intelligence and Digital Media Industry Through Social Media Based on OpenAI Technology in the Indonesian Presidential Election 2024
AU - Pinatih, I. Gusti Ayu Agung Dewi Sucitawathi
AU - Antari, Ni Putu Bayu Widhi
AU - Marijan, Kacung
AU - Sakarkar, Gopal
N1 - Publisher Copyright:
© 2024 IEEE.
PY - 2024
Y1 - 2024
N2 - This research aims to explain the use of social media based on OpenAI technology in the 2024 Presidential Election in Indonesia. The methodology used is based on a descriptive qualitative study with primary and secondary data analysis techniques. Primary data was obtained through interviews with academician in the fields of political marketing and academician in the fields of information technology. Secondary data was obtained through several journal literatures and official websites related to the research topic. The validity of the data is obtained through source triangulation based on interview data from different informants and documentation studies to obtain valid information. This study found that the use of AI-based social media is based on the advantages of OpenAI's more sophisticated technological features, fast and real-time data analysis capabilities, and content visualization capability of image rebranding.
AB - This research aims to explain the use of social media based on OpenAI technology in the 2024 Presidential Election in Indonesia. The methodology used is based on a descriptive qualitative study with primary and secondary data analysis techniques. Primary data was obtained through interviews with academician in the fields of political marketing and academician in the fields of information technology. Secondary data was obtained through several journal literatures and official websites related to the research topic. The validity of the data is obtained through source triangulation based on interview data from different informants and documentation studies to obtain valid information. This study found that the use of AI-based social media is based on the advantages of OpenAI's more sophisticated technological features, fast and real-time data analysis capabilities, and content visualization capability of image rebranding.
KW - artificial intelligence
KW - indonesian presidential election 2024
KW - openAI technology
KW - social media
UR - http://www.scopus.com/inward/record.url?scp=85207517418&partnerID=8YFLogxK
U2 - 10.1109/ICSCC62041.2024.10690662
DO - 10.1109/ICSCC62041.2024.10690662
M3 - Conference contribution
AN - SCOPUS:85207517418
T3 - 2024 10th International Conference on Smart Computing and Communication, ICSCC 2024
SP - 434
EP - 437
BT - 2024 10th International Conference on Smart Computing and Communication, ICSCC 2024
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 10th International Conference on Smart Computing and Communication, ICSCC 2024
Y2 - 25 July 2024 through 27 July 2024
ER -