TY - JOUR
T1 - Applying the Pro-Circular change model to restaurant and retail businesses’ preferences for circular economy
T2 - evidence from Indonesia
AU - Auwalin, Ilmiawan
AU - Rumayya,
AU - Rahma Sari, Faradilla
AU - Maulida, Saskia Rizqina
N1 - Funding Information:
This study was funded by the Research Grant Bank Indonesia (RGBI) 2020 from The Bank Indonesia Institute. The authors thank Gancar Candra Premananto, Wahyu Wisnu Wardana, and Muhammad Syaikh Rokhman for their assistance in the data collection. The authors also thank two anonymous reviewers and the editor for their insightful comments and suggestions.
Publisher Copyright:
© 2022 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group.
PY - 2022
Y1 - 2022
N2 - This study aims to examine the impact of persuasive communication as a behavioral change intervention for the pro-circular behavior of restaurant and retail business actors. The Pro-Circular Change Model (P-CCM) with an extended formulation of the Theory of Planned Behavior is used as the underlying framework. In the analysis, we employ a paired t-test to capture the differences before and after the intervention. We find evidence that behavioral change interventions are relatively effective in altering how individuals view the efforts needed to implement features of a pro-circular economy in their business. We also find that persuasive communication is relatively effective in promoting public awareness about current environmental issues. However, we find no significant impact on behavioral intention to implement circular economy strategies.
AB - This study aims to examine the impact of persuasive communication as a behavioral change intervention for the pro-circular behavior of restaurant and retail business actors. The Pro-Circular Change Model (P-CCM) with an extended formulation of the Theory of Planned Behavior is used as the underlying framework. In the analysis, we employ a paired t-test to capture the differences before and after the intervention. We find evidence that behavioral change interventions are relatively effective in altering how individuals view the efforts needed to implement features of a pro-circular economy in their business. We also find that persuasive communication is relatively effective in promoting public awareness about current environmental issues. However, we find no significant impact on behavioral intention to implement circular economy strategies.
KW - Circular economy
KW - Indonesia
KW - food waste
KW - persuasive communication
UR - http://www.scopus.com/inward/record.url?scp=85124311960&partnerID=8YFLogxK
U2 - 10.1080/15487733.2022.2027121
DO - 10.1080/15487733.2022.2027121
M3 - Article
AN - SCOPUS:85124311960
SN - 1548-7733
VL - 18
SP - 97
EP - 113
JO - Sustainability: Science, Practice, and Policy
JF - Sustainability: Science, Practice, and Policy
IS - 1
ER -
