Antecedents of consumptive behavior prior to the celebration of Eid Al-Fitr during the Covid-19 pandemic

Amaliyah Amaliyah, Aminatus Zakhra

Research output: Contribution to journalArticlepeer-review

2 Citations (Scopus)

Abstract

Activities leading up to the celebration of Eid al-Fitr are the peak moments of crowds that cannot be avoided in Indonesia. The community, especially Muslim families, enthusiastically welcomed the celebration. This is marked by an increase in visitors to various shopping places. However, during the current pandemic, this consumptive behavior is still being carried out. This study intends to find out the community's perspective on the level of consumptive behavior before Eid during the Covid-19 pandemic. This study uses a quantitative method with the distribution of respondents in Madura, East Java. The results of this study indicate that internal factors in terms of psychological and personal, and external factors in terms of culture and social class affect consumptive behavior. Because these two things are always together in carrying out activities to fulfill wants and needs, this is also reinforced by the habits of the Madurese community ahead of Eid, namely homecoming activities despite the regional restrictions imposed by the government during the pandemic.

Original languageEnglish
Pages (from-to)61-70
Number of pages10
JournalTransnational Marketing Journal
Volume10
Issue number1
DOIs
Publication statusPublished - Apr 2022
Externally publishedYes

Keywords

  • Consumptive behavior
  • Covid 19 pandemic
  • Eid al-Fitr
  • Madura society

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