Acts against drugs and narcotics abuse: Measurement of the effectiveness campaign on Indonesian narcotics regulator Instagram

Rahma Sugihartati; Daniel Susilo

doi:10.4303/jdar/236079

Acts against drugs and narcotics abuse: Measurement of the effectiveness campaign on Indonesian narcotics regulator Instagram

Rahma Sugihartati, Daniel Susilo

Faculty of Social and Political Science

Research output: Contribution to journal › Article › peer-review

8 Citations (Scopus)

Abstract

TThis article describes the effectiveness of drugs and narcotics abuse prevention campaign on Indonesian National Narcotics Agency official account. Majority user of drugs and narcotics abuse are 15-24 years old who really influenced by Instagram. This article is focusing on Indonesian National Narcotics Agency' Instagram official account Post from January 1-June 30, 2019 (6months). Researcher measure effectiveness using content analysis and make classification every post and count the effectiveness campaign using crosstab. The results show social media officer on Indonesian National Narcotics Agency Instagram official account have limited acts on promoting and campaigning about drugs and narcotics abuse prevention.

Original language	English
Article number	236079
Journal	Journal of Drug and Alcohol Research
Volume	8
DOIs	https://doi.org/10.4303/jdar/236079
Publication status	Published - 2019

Keywords

Campaign
Drugs
Indonesia
Instagram
Narcotics abuse

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.4303/jdar/236079

Cite this

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title = "Acts against drugs and narcotics abuse: Measurement of the effectiveness campaign on Indonesian narcotics regulator Instagram",

abstract = "TThis article describes the effectiveness of drugs and narcotics abuse prevention campaign on Indonesian National Narcotics Agency official account. Majority user of drugs and narcotics abuse are 15-24 years old who really influenced by Instagram. This article is focusing on Indonesian National Narcotics Agency' Instagram official account Post from January 1-June 30, 2019 (6months). Researcher measure effectiveness using content analysis and make classification every post and count the effectiveness campaign using crosstab. The results show social media officer on Indonesian National Narcotics Agency Instagram official account have limited acts on promoting and campaigning about drugs and narcotics abuse prevention.",

keywords = "Campaign, Drugs, Indonesia, Instagram, Narcotics abuse",

author = "Rahma Sugihartati and Daniel Susilo",

note = "Funding Information: Rahma Sugihartati is grateful to Faculty of Social and Political Sciences Airlangga University Daniel Susilo is grateful to Lembaga Pengelola Dana Pendidikan Indonesia for supporting his PhD research and funding during his study at Airlangga University. Publisher Copyright: {\textcopyright} 2019 Daniel Susilo, et al. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.",

year = "2019",

doi = "10.4303/jdar/236079",

language = "English",

volume = "8",

journal = "Journal of Drug and Alcohol Research",

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TY - JOUR

T1 - Acts against drugs and narcotics abuse

T2 - Measurement of the effectiveness campaign on Indonesian narcotics regulator Instagram

AU - Sugihartati, Rahma

AU - Susilo, Daniel

N1 - Funding Information: Rahma Sugihartati is grateful to Faculty of Social and Political Sciences Airlangga University Daniel Susilo is grateful to Lembaga Pengelola Dana Pendidikan Indonesia for supporting his PhD research and funding during his study at Airlangga University. Publisher Copyright: © 2019 Daniel Susilo, et al. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

PY - 2019

Y1 - 2019

N2 - TThis article describes the effectiveness of drugs and narcotics abuse prevention campaign on Indonesian National Narcotics Agency official account. Majority user of drugs and narcotics abuse are 15-24 years old who really influenced by Instagram. This article is focusing on Indonesian National Narcotics Agency' Instagram official account Post from January 1-June 30, 2019 (6months). Researcher measure effectiveness using content analysis and make classification every post and count the effectiveness campaign using crosstab. The results show social media officer on Indonesian National Narcotics Agency Instagram official account have limited acts on promoting and campaigning about drugs and narcotics abuse prevention.

AB - TThis article describes the effectiveness of drugs and narcotics abuse prevention campaign on Indonesian National Narcotics Agency official account. Majority user of drugs and narcotics abuse are 15-24 years old who really influenced by Instagram. This article is focusing on Indonesian National Narcotics Agency' Instagram official account Post from January 1-June 30, 2019 (6months). Researcher measure effectiveness using content analysis and make classification every post and count the effectiveness campaign using crosstab. The results show social media officer on Indonesian National Narcotics Agency Instagram official account have limited acts on promoting and campaigning about drugs and narcotics abuse prevention.

KW - Campaign

KW - Drugs

KW - Indonesia

KW - Instagram

KW - Narcotics abuse

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U2 - 10.4303/jdar/236079

DO - 10.4303/jdar/236079

M3 - Article

AN - SCOPUS:85073876637

SN - 2090-8334

VL - 8

JO - Journal of Drug and Alcohol Research

JF - Journal of Drug and Alcohol Research

M1 - 236079

ER -

Acts against drugs and narcotics abuse: Measurement of the effectiveness campaign on Indonesian narcotics regulator Instagram

Abstract

Keywords

UN SDGs

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