ACCEPTANCE ANALYSIS OF ELECTRONIC APPLICATION READY FOR MARRIAGE AND PREGNANCY (ELSIMIL) BASED ON THE TECHNOLOGY ACCEPTANCE MODEL (TAM) APPROACH

Purpose: The Elsimil application is an intervention effort to prevent stunting by conducting health screening which is followed up with assistance for marriage and pregnancy readiness to prospective brides. The Elsimil application review rating on the Play Store / App Store on February 01, 2023, which is 3.2, is still low and there are many user complaints related to difficulties in registering, operating the application and frequent system problems. The purpose of this study was to analyze the acceptance of the Elsimil application using the Technology Acceptance Model approach. Metod: This study uses analytical quantitative research with a cross sectional approach. Primary data obtained from a closed questionnaire, which explores the perceived ease, perceived usefulness, user attitude, and interest in using the Elsimil application. The number of samples was 33 Catin, then the data obtained was analyzed using the Partial Least Square (PLS) method using smartPLS software. Results and Discussion: Based on the results of the analysis, it shows that there is a significant effect of perceived convenience on perceived usefulness (p- value 0.045), effect of perceived convenience on user attitudes (p-value 0.000), effect of perceived usefulness on user attitudes (p-value 0.029), influence between user attitudes on interest (p-value 0.000). and influence between perceived usefulness on interest in using (p-value 0.132) in using the Elsimil application. In conclusion, of the five hypotheses proposed, four of them have a significant effect and one has no significant effect on the use of the Elsimil application.