A comparative systematic literature review between Indonesia and Malaysia Halal tourism studies (2010-2022)

Indonesia and Malaysia publish halal tourist studies and are concerned about promoting the market. This qualitative systematic literature review study uses PRISMA to identify, accept, and reject studies. The study authors had to be from Indonesia and Malaysia, and it had to be on halal tourism in those countries. A total of 216 studies were collected using the Scopus database, leaving 79 studies consisting of 61 Indonesian studies and 18 Malaysian studies that met the selection criteria. The results of the assessment and comparison of the 79 studies that were successfully collected show that the earliest Malaysian halal travel study was published in 2011 and reached the peak of the study trend in 2020, while the earliest Indonesian halal travel study was published in 2017 and reached the peak of the study trend in 2021. The study framework that is most widely used by studies of the two countries is Customer Behavior. The Malaysian halal tourism study theme is dominated by the hospitality study theme, while the Indonesian halal tourism study is dominated by the tourist behavior theme. In addition, it was found that there are many themes in Indonesian halal tourism studies that have not been found in Malaysian halal tourism studies, such as themes of local Islamic wisdom, halal tourism technology, regulations, and studies on tourism development in a destination. In Indonesian halal tourism research, Kalimantan is not mentioned. These themes can be opportunities for future and development of halal tourism studies.